ASTOUND BROADBAND

Astound delivers more than just broadband. They are redefining what it means to connect — with fast, reliable home WiFi, smart mobile plans, and TV that fits life now.

ASTOUND BROADBAND, Falls Church, VA (Remote)
Social Media Specialist, September 2023 – April 2024

Coordinated and managed social media projects from inception to completion, ensuring all tasks were executed effectively and in a timely manner.
Facilitated communication between the organic team, and external partners, fostering collaboration and alignment throughout project lifecycles.
Tracked and reported project status updates, providing stakeholders with transparent insights into progress and milestones achieved.
Organized, filed, and maintained all social media project documents, ensuring accessibility and compliance with internal standards and guidelines.
Executed daily operational tasks related to social media campaigns, including content creation, scheduling, and community management, to maintain an engaging online presence.
Assisted in ensuring compliance with industry regulations and standards, such as platform policies and data protection laws, to uphold brand integrity and legal obligations.
Contributed to the development and adherence of social media project timelines, coordinating tasks and resources to meet established deadlines and objectives.
Cultivated positive relationships with internal stakeholders and brand partners, fostering collaboration and mutual support throughout project execution.
Implemented strategies to optimize social media project schedules, coordinating meetings and calls to ensure alignment and progress toward project goals.

Social Media Producer, May 2023 – August 2023

Developed and managed social editorial and drafted engaging copy for social media platforms.
Managed and scheduled social media content via Sprout Social.

BRANDS I WORKED WITH

GRAPHIC DESIGN

LOCAL ENGAGEMENT CAMPAIGN

Back to Ballpark Giveaway

Social Media Graphic

EMAIL DESIGN

Overview:

What:
The social media-first Back to Ballpark Giveaway was a local campaign run with Texas in partnership with Frisco RoughRiders. Participants entered the giveaway by submitting a form on the website for a chance to win 4 suite tickets for the Frisco RoughRiders home opener game on 4/9/24.

The campaign ran for 3 weeks: 3/4/-3/19/24

Who:
The target audience(s) was current and potential customers located in serviceable postal codes in/near Dallas, Texas

To measure campaign efficacy, the following Social Media KPIs were tracked:

Awareness (reach and link clicks)
Engagement Rate (likes, comments, shares, and link clicks)
Social Media audience growth (follower count)
Total Entries (goal of 300 submissions)

Where:

Landing Page
Email Marketing
- 1 drop: 3/8
Social Media
- Unboosted
  - 3 posts per Astound Broadband and Astound Grande Facebook handle
  - 2 feed posts per Astound Broadband and Astound Grande Instagram handle
  - 1 story per Astound Broadband and Astound Grande Instagram handle
- Boosted
  - 1 post per Facebook handle
  - 1 post per Instagram handle

Contest entry rate

Our goal was to collect 300 unique entries from residents located in Dallas, Texas. We exceeded our goal by receiving 404 entries (34.7% over the goal).

Organic Social Media

Unboosted Social Media

Although we were able to reach 546 accounts, our average engagement rate (1%) was low. The giveaway was only able to garner 2 link clicks on social media.
1. Instagram engagement rate was high (0.89%), compared to the platform-wide average of 1.34%. Instagram was our biggest driver for engagement.
2. Facebook engagement rate was low (0%), compared to the platform-wide average of .08%
Moving forward, we are incorporating more Instagram stories to further campaign growth.